A good brand doesn't just happen...

it's a well thought out strategic plan.

At Proactive Motorsports, we have partnered with Race Face Brand Development (RFBD) to deliver classroom instruction on what it takes in today's world of motorsports to build a brand and establish a fan base needed to attract marketing partnerships.  The 1-day Zoom Video Conferencing with RFBD Founder Rod Wortham will cover topics... 

  • How to conduct an interview
  • Using social media correctly
  • Building a Fanbase
  • Steps to follow when approaching a marketing partner
  • How a Professional Marketing Deck should look
  • The magic of video
  • And much more...


About RFBD...

Race Face Brand Development is a full-service branding, and development program servicing young racecar drivers between the ages of 5 and 25 that have dreams and goals of reaching the top levels in racing.  Our skilled team has 50 years of combined experience and success in driver coaching, media, marketing, and branding.  Race Face Brand Development offers the latest in custom design and marketing collateral through our Victory Lane Design (VLD) division. Anyone attending the Proactive Late Model Scholl will receive a 20% discount on one of the VLD Marketing Packages. We invite you to connect with us and see how we can assist you in moving your career to the next level.


What makes our Brand Development program different...

Race Face Brand Development (RFBD) has changed the way drivers prepare for career advancement through our Race Face and Race Face NEXT programs. It all starts by preparing our drivers both on and off the track with the skill sets it takes to attract the right marketing partners off-track and the relationships needed to provide competitive opportunities on-track. RFBD drivers are marketed, coached, and trained at the grassroots level of racing that most drivers don't experience until they reach the multimillion-dollar programs at the top levels of our sport. To learn more about "The Race Face Difference"


Our skilled Team of Designers creates stunning, custom-designed, search engine friendly, mobile-ready websites that attract fans as well as potential sponsors. Did you know that most potential sponsors start their research by checking your digital footprint and it all starts with the website?  Hence don’t let your website hold you back. We have the tools, the know-how, and the passion to make your website your greatest marketing tool.

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Good logos are critical for race car drivers, as they establish their brand in a way that resonates with its fans. At Race Face Brand Development our designers work closely with the driver and team to ensure that the logo is designed to work with all aspects of marketing including print, digital, embroidery, and silk screening. 


Separate Yourself From The Competition


Marketing decks are visual presentations used by drivers, teams, public relations managers, and advertising executives as a snapshot of a given time period for a driver or team. We tell your story through powerful images and content used to open the door to potential marketing partners. Our decks provide the latest in fan demographics and the benefits to potential sponsors on how to reach both consumers and other B2B opportunities.

Want your Marketing Deck to stand out, even more, consider a Digital Marketing Deck. This deck can be shared by simply sending the desired party a URL, the Deck is interactive so you can embed video, website links and it can be updated at any time with just one click.



"Hero cards are a big part of your branding strategy. They help you grow your relationship with fans in the same way that business cards help you grow relationships. Not only do hero cards allow you to promote yourself and your team, but they also give you a very basic and engaging way to showcase partners who support your racing. Every fan wants the opportunity to get an autograph from their favorite driver, you can use hero cards for personal appearances, track meet and greets, but you can and should make them available through your website as well."




Rod Wortham